Skincare isn’t just about what you use. How and in what order you apply your products is just as important. Applying products in the right order allows the active ingredients to take full effect and results to be more effective.

But how do you know in which order you should apply your serum, cream, and toner? Sit back and read on, here are your golden rules of skincare.

1. Cleansing – the foundation for everything

Even the best skincare products can’t work wonders on black skin. During the day, dirt, oil, and environmental pollutants accumulate on the skin, and at night, sweat and dead skin cells accumulate. That’s why cleansing is always the first and most important step.

What to do?

• Use a gentle but effective cleanser in the morning and evening, such as Berrichi Facial Foaming Cleanser, which removes dirt without drying out the skin.
• If you wear makeup, cleanse your face with a two-step method: first with a makeup remover or oil-based cleanser, and then with a water-based cleansing foam.

2. Toner – preparation and moisture boost

Many of us underestimate the role of toner in our skin care routine, but it’s actually a real game-changer. It helps restore the skin’s pH balance, hydrates, and preps it for subsequent skincare products. It also helps remove any residue from cleansing products so your skin is completely clean for the next products.

Did you know?

• By dabbing toner directly onto clean skin with your palms, you save both product and the use of disposable cotton pads. It’s both a skin-friendly and eco-friendly choice!

3. Serum – effective effect directly on the skin

Serums are like concentrated skincare superheroes. They’re packed with powerful ingredients that penetrate deeper into the skin and help address specific skin concerns. If your skin is dry, tired, or in need of a boost, a serum could be just what’s missing from your beauty routine.

How to use the serum?

If you use different serums, apply the lighter textured products first and then the thicker ones.

Apply the serum to damp skin (for example after toner) for even better absorption of the active ingredients.

4. Eye cream – gentle care for sensitive skin

The skin around your eyes is thinner and more sensitive than the rest of your face, so it needs special care. A good eye cream can help reduce puffiness, smooth fine lines, and even out skin tone.

Did you know?

Berrich Eye Cream contains ingredients that help even out skin tone. You can also apply it to age spots or uneven skin tone. For an extra luxurious treatment, try applying it to your entire face once a week for extra care.

5. Moisturizer – an effective lock in active ingredients

Once your serum and eye cream have done their job, it’s time to lock in moisture and active ingredients – that’s what a moisturizer is for. Well-hydrated skin looks healthier, brighter, and is better protected from environmental aggressors.

What to remember?

• Day cream moisturizes and protects the skin all day long. It contains antioxidants derived from algae – astaxanthin and furcellaran – that fight the signs of aging and deeply moisturize the skin.
• Night cream contains retinol, which supports skin renewal and fights signs of aging. As retinol can make the skin more sensitive to UV rays, we recommend using it only in the evening.

6. Sunscreen – your skin’s best friend

As you take all these steps in the morning to protect and pamper your skin, don’t forget the last and most important step – SPF. UV rays affect your skin even when it’s cloudy outside or you’re indoors for most of the day.

Why is SPF so important?

• Helps prevent sun damage and premature aging.
• If you use vitamin C or retinol, your skin will become more sensitive to light. Sun protection is essential.
• SPF protects against age spots and uneven skin tone.

TIP! Don’t forget to apply sunscreen to your neck and hands, just like you would to your cream. These areas show signs of aging faster than your face.

Kas oled oma rutiini õigesti üles ehitanud?

Consistency is key. Even the best products can’t work if they’re used in the wrong order or irregularly. If you want to give your skin the best care possible, take a moment every morning and evening to indulge in a skincare routine that keeps your skin glowing.