The idea for Berrichi was born from founder Berit Joosep’s own skin concerns. Dealing with surface dryness and inflammation led Berit to search for different solutions.
Today, thousands of women — and men — have found help for their skin problems thanks to Berit’s determination to create something authentic and innovative. Something that truly makes a difference.
Read more in the interview with Berit to discover what inspired her to create the brand.

What kind of skin problems did you have before creating Berrichi products?

My main concern was inflammatory skin issues, which I struggled with for years, as well as surface dryness. I often developed painful under-the-skin pimples on my cheeks, temples, and below the temple area. Occasionally, I would also get breakouts on my chin — but my forehead was the biggest source of insecurity for me.
To hide the uncomfortable pimples, I even asked my hairdresser to cut me bangs, which I kept for about five to six years. After creating the Berrichi creams in 2018, I finally started growing out my bangs — and I haven’t felt the need to cut them again since.
There were moments when my skin looked clearer, but mostly I remember constantly struggling with my complexion. Healthy skin plays a huge role in self-confidence, and that was an extremely uncomfortable period in my life — one where I often wished I could just avoid meeting people altogether.

What kinds of solutions were you looking for?

I went to a dermatologist and even tried hormone therapy, but as soon as the treatment ended, the pimples came back. Around that time, I developed a strong feeling that I needed to find my own solution to get rid of them.
I also tried to influence my skin through diet, cutting out certain food groups like dairy and meat. For a short while, it seemed to help — but after some time, the same skin problems returned again.

Did you start making your own creams at home then?

At first, I simply mixed different oils to understand which ones suited my skin, and only later did I combine them into a cream with oils. I researched various oils extensively through books and online sources, and over time, my knowledge developed based on how my skin responded.
The first cream experiments were very simple — I didn’t even add any active ingredients. My obsession with creating a cream whose ingredients I fully knew and trusted in quality guided me on the journey to creating Berrichi.
My first real realization that my skin had been clear for a long time came about a year after the launch of Berrichi’s first product, the Day cream. It was an incredibly powerful feeling — as if I had regained a part of myself. Before that, I was convinced I’d spend my life stuck in a kind of eternal puberty, constantly battling skin problems.

Photo by: Mai Grepp