“Pure Beauty” campaign was born from a desire to help women find time for
themselves, discover their natural beauty, and feel confident in their own skin.

In recent years, we’ve noticed how fast-paced and demanding modern life can be. Many
of us juggle work, family, friends, and personal goals, often putting our own needs last.
The importance of self-care tends to be forgotten, yet it’s the key to a healthy and happy
lifestyle.

Berrichi´s wish is to help women find time for themselves. We believe that taking care of
oneself is not a luxury but an essential part of daily life. Whether it’s a few minutes of
calm in the morning, an evening skincare ritual, or simply a moment alone—every small
step counts.

We want to emphasize that true beauty lies in naturalness and confidence. The goal
of the “Pure Beauty” campaign is to help women discover and love their natural beauty,
whether with makeup or without. There are so many beauty standards and ideals
around us that can create pressure to meet certain expectations. Our aim is to support
women on their own beauty journey.

We knew that making changes alone can be challenging. That’s why we decided to
create a supportive community, where women can share their experiences,
encourage each other, and learn together. Together, we are stronger and can achieve
more.

Understanding that beauty isn’t limited to the external, we included experts in nutrition
and sleep in the campaign. Psychologist and sleep therapist Kene Vernik talks about
sleep, nutrition therapist Marianne Grechko shares knowledge about nutrition. Skin
health is closely linked to our overall lifestyle—nutrition, sleep, and stress levels. We
want to offer a holistic approach that helps improve both internal and external well-
being.

Throughout the campaign, we share inspiring stories and practical advice from
experts and well-known Estonian women. Our goal is to provide valuable content that
helps you create suitable beauty rituals and find motivation to follow them.

“Pure Beauty” is not just a 10-day campaign but an invitation to lasting change. We
want to help you establish habits that support your beauty and well-being even after the
campaign ends. It’s a journey towards self-love and self-care.

We warmly invite you to join the “Pure Beauty” campaign. Let this be the beginning
of changes that bring more joy, satisfaction, and confidence into your life.

Register here, and let’s start this journey together!